General Cannabis is the industry’s most comprehensive portfolio of business and consumer cannabis brands– delivering high quality product to consumers, and services that help businesses succeed.


You can’t fake wisdom—you have to earn it—and there’s nothing we haven’t seen before. Between our seasoned management team and our board of directors, we know business. We are the steady, stable hand at the wheel, driving the industry toward a higher standard of quality, professionalism and consistency. But what makes General Cannabis truly special is we’re more than just that. We are fueled by spirited entrepreneurs who bring our mission to life with a sense of get-up-and-go. And it’s this unique mix of professionalism and passion that sets General Cannabis apart in the industry.


We do things by the book at General Cannabis. We are transparent and honest and fair. We are publicly traded in the U.S., and our SEC filings are as thorough and straightforward as a $4B company. We are governed by a truly independent board of directors, and we value brutal honesty at our company. In an industry that is often more sizzle than steak, we stand out by showing our work and operating above board and with integrity in everything we do, because our investors, customers and subsidiaries deserve better.

Better Happens Here

A few things happen when you become a General Cannabis company. First, you’re immediately supported by the industry’s smartest, most experienced back-office services. This strips away the distractions and allows you to get back to being an entrepreneur. Second, you’re given a roadmap to success by our seasoned leadership team, empowering you to grow your business to its full potential. Third, your brand is instantly lifted by the General Cannabis name and reputation, validating to the rest of the industry and your customers that you are for real. And most importantly, your business—and your dream—is given every opportunity to flourish. We know what it takes to win in business, and we will help you thrive.

Synergy as a Service

At our core, General Cannabis is a growth company, always on the lookout for strategic opportunities to become bigger, better and stronger through acquisition and investment. But it takes a lot more than just a good idea or a charismatic entrepreneur to attract our attention. We must see a path to profitability. We want to see a fighting spirit from the entrepreneur running the company. And, because it’s important to us, we won’t take on partners or employees who aren’t ready to put in the work. Because we’re setting a new standard in cannabis, and not everyone will make the grade.


As a publicly traded, well-capitalized company, General Cannabis offers its customers and partners a unique proposition: Stability. In a volatile industry like ours, access to capital can often be the difference between winning and losing, and between a rapid path to profitability and none at all. By working with General Cannabis, our companies and customers can rest assured that our lights will be on tomorrow, and long into the future.

Get to know our family of brands

Next Big Crop (NBC) offers unparalleled management and consulting services in an industry that has traditionally lacked sound operational and quality standards. We deploy proven solutions for every phase of medical and adult-use cannabis business operations, from licensure, design and construction, to the cultivation, manufacture and sale of medical- grade cannabis product. Succeed hereTM.

Founded in 2015 with a passion for creating mainstream relevant cannabis lifestyle brands, our mission is to fuse the highest level of function, comfort and design, in the most responsible way possible. Our apparel and accessories utilize textiles like hemp, organic cotton, and recycled polyester which deliver performance, comfort, and accountability. Chiefton also utilizes Denver’s only certifiably green screen- printing shop. What you wear matters, which is why Chiefton consistently strives to provide eco-friendly apparel, accessories, and printing techniques.

Iron Protection Group (IPG) is proud to be one of the fastest-growing security companies in the nation. Our operators, who are US Veterans are vigilant about education regarding regulations in order to ensure that compliance permeates every aspect of our clients’ business.

Our industry finance strategy includes evaluating opportunities to make direct investments in businesses involved in the cultivation and sale of cannabis and related products. We believe there is a significant demand for this type of financing, and we are assessing other finance services including customized finance, capital formation and banking, for participants in the cannabis industry.

STOA Wellness is more than a place to find CBD. It’s a place to come face-to-face with subject matter experts. A place to find real recovery solutions. And a place for the fitness-inspired to learn how to incorporate CBD into their wellness regimen.  STOA Wellness offers an expertly curated collection of results-oriented CBD products with the educational materials and staff know-how to back it up.

Brand Promise

Only General Cannabis combines the legitimacy and expertise of our seasoned leadership team, the stability that comes from being well- capitalized, the strategic advantage of “synergy as a service,” and the spirited passion of our entrepreneurs to create a long-term roadmap for cannabis industry success.

A Sound Investment

The cannabis industry is littered with financial opportunities, but not all are created equal. General Cannabis and our subsidiary partners bring proven experience, legitimacy, reliability and authority to the industry. We are smart with our investments, we’re detailed in our accounting, and we only partner with those who share our vision for a higher standard of compliance and transparency in the cannabis industry. When you invest in General Cannabis, you’re making a sound decision based on credibility and a proven track record of success—not falling for hype and bravado.