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About General Cannabis

The General Cannabis story is layered and dimensional, but also remarkably straightforward. We do things by the book. We are transparent, honest and fair. We are publicly traded in the U.S., and our SEC filings are as thorough as a $4B company. We do all of this, and more, in an effort to raise the standard of integrity and legitimacy in our industry, and our investors have validated that effort by trusting us with their capital. 

Leadership Team

Our Family of Brands

General Cannabis Corporation is the comprehensive resource for the highest quality service providers available to the regulated Cannabis Industry. We are a trusted partner to the cultivation, production and retail side of the cannabis business. We do this through a combination of strong operating divisions such as consulting, security, financing and the distribution of important infrastructure products to grow facilities and dispensaries. As a synergistic holding company, our subsidiaries are able to leverage the strengths of each other, as well as a larger balance sheet, to succeed.

Capital Investments

Construction Management and Owners Rep Services

Wholesale Cannabis

Our Locations

Michael Feinsod

CEO and Executive Chairman

Mr. Feinsod has been Executive Chairman since 2014 and CEO since January 2019. He is the Managing Member of Infinity Capital, LLC, an investment management company he founded in 1999. From 2006 through 2013, he served as a director and in various executive positions at

Ameritrans Capital Corporation, a business development company. Mr. Feinsod served as an investment analyst and portfolio manager at Mark Boyar & Company, Inc., a broker-dealer. He is admitted to practice law in New York and served as an associate in the Corporate Law Department of Paul, Hastings, Janofsky & Walker LLP. Mr. Feinsod holds a J.D. from Fordham University School of Law and a B.A. from George Washington University.

Brian Andrews


Prior to his appointment as Chief Financial Officer, Mr. Andrews served as the Company’s Vice President of Finance since January 2017. From August 2013 to January 2017, Mr. Andrews worked for NOW CFO, LLC, where he provided accounting and finance consulting services to numerous public and private companies, including General Cannabis Corp from September 2015 through January 2017. While at NOW CFO, Mr. Andrews was responsible for his clients’ SEC filings, implementing management reporting, due diligence and process improvements. From November 2011 to July 2013, Mr. Andrews served as corporate controller for Mesa Labs, Inc., a public medical device company, where he was responsible for SEC filings, Sarbanes-Oxley compliance, management reporting, acquisition due diligence and integration, and oversight of all accounting functions. Mr. Andrews also has fifteen years of experience as an auditor, most recently with PricewaterhouseCoopers LLC as a director in their audit practice, serving both public and private companies. He is licensed as a certified public accountant in the state of Colorado and holds a Bachelor of Science degree in Accounting with a minor in Finance from the University of Kansas.

Hunter Garth

Vice President of Corporate Development

Hunter Garth joined the Marine Corps at the age of 19, and was leading teams in operations by the time he was 21. In fact his 21st birthday was spent leading a team in eastern Africa. He then came home and was sent to many different schools to build leadership qualities and operational skills. In 2011 he was sent to Helmand, Afghanistan and directly engaged in combat operations for 8 months. Participating in over 175 combat missions as a Designated Marksman for an Assault Platoon, these 8 months would prove the turning point for him. He was Honorably Discharged from the Marines in 2012 and two days later went to work in the corporate world at Merrill Lynch. Unhappy with his move, he decided to seek self driven success. He then moved to Colorado in order to start his own company, within 1 year he successfully started a protection firm and was nationally recognized through training programs and speaking engagements.

Joe Hodas


Prior to his appointment as Chief Operating Officer of General Cannabis Corp., Mr. Hodas served as Principal of his consulting firm, CXjoe, LLC, where he assisted multiple early stage start-up companies in a shared executive role ranging from business development to operations and marketing.  From January, 2014 until December 2017, Mr. Hodas was Chief Marketing Officer at Dixie Brands, Inc., where he was responsible for the overall brand development and national expansion of three brands including Dixie Elixirs and Edibles, Therabis and Aceso.  Before joining Dixie Brands, Inc., Mr. Hodas served as Executive Vice President of Channels for Colorado marketing and advertising agency Vladimir Jones from December 2008 to January 2014. In that role, he managed a team of about 20 employees focused on all areas of paid, owned and earned media, while also helping grow the company’s overall revenue. In addition, over the past decade, Mr. Hodas has served in various leadership roles for well-regarded brands such as Smashburger, Quiznos and Frontier Airlines. Joe earned a Master of Sciences in Public Relations and Marketing from the University of Denver. He holds a Bachelor of Arts from The University of Texas at Austin.


Board of Directors


Branding Strategy
Cannabusiness Development
Capital Solutions



Code of Ethics
Investor Relations
Due Dilligence Services