Michael Feinsod

Chief Executive Officer

Mr. Feinsod has been Executive Chairman since 2014 and CEO since January 2019. He is the Managing Member of Infinity Capital, LLC, an investment management company he founded in 1999. From 2006 through 2013, he served as a director and in various executive positions at

Ameritrans Capital Corporation, a business development company. Mr. Feinsod served as an investment analyst and portfolio manager at Mark Boyar & Company, Inc., a broker-dealer. He is admitted to practice law in New York and served as an associate in the Corporate Law Department of Paul, Hastings, Janofsky & Walker LLP. Mr. Feinsod holds a J.D. from Fordham University School of Law and a B.A. from George Washington University.

Brian Andrews

Chief Financial Officer

Prior to his appointment as Chief Financial Officer, Mr. Andrews served as the Company’s Vice President of Finance since January 2017. From August 2013 to January 2017, Mr. Andrews worked for NOW CFO, LLC, where he provided accounting and finance consulting services to numerous public and private companies, including General Cannabis Corp from September 2015 through January 2017. While at NOW CFO, Mr. Andrews was responsible for his clients’ SEC filings, implementing management reporting, due diligence and process improvements. From November 2011 to July 2013, Mr. Andrews served as corporate controller for Mesa Labs, Inc., a public medical device company, where he was responsible for SEC filings, Sarbanes-Oxley compliance, management reporting, acquisition due diligence and integration, and oversight of all accounting functions. Mr. Andrews also has fifteen years of experience as an auditor, most recently with PricewaterhouseCoopers LLC as a director in their audit practice, serving both public and private companies. He is licensed as a certified public accountant in the state of Colorado and holds a Bachelor of Science degree in Accounting with a minor in Finance from the University of Kansas.

Hunter Garth

VP Corporate Development

A true balance of military strength and entrepreneurial spirit, Hunter pursues all opportunities for investment, acquisition, and cross-departmental sale with tactical purpose. Systematically eliciting new information and tracking variances in the market, he continually establishes himself as a principle voice and industry innovator.

Cindy Gonzales

VP Marketing

With nearly two decades of experience in brand marketing, Cindy is a veteran in developing and executing innovative strategies that lead to measurable results. Both diplomatic and visionary, her role supports all lines of business and strengths the General Cannabis brand as it continues to reach new ares and markets. 

Jessica Bast

VP Controller

A diligent executor of financial management, Jessica brings her extensive and diverse career in accounting to implement new processes that differentiate General Cannabis in the market. Responsible for directing all accounting matters, her exceptional leadership ensures we continue to redefine the cannabis market for businesses and consumers.   

Richard Cardinal

VP of Operations

Inspired by the process and evolution of cannabis, Rich takes tackles industry growing pains with an unmatched passion for problem-solving to deliver creative solutions. Never one to rely on the way it’s been done, his role amplifies General Cannabis as a leading resource for navigating the unique demands of the cannabis industry.


Board of Directors


Branding Strategy
Cannabusiness Development
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Investor Relations
Due Dilligence Services